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document.write('<p><b>Persuasive Online Video</b><br />Online video is a powerful way to persuade people. The 2008 elections in the U.S. gave a vivid demostration of how YouTube and similar sites could engage people with a persuasive message. In our lab we have been studying the elements of persuasive video. Our work, which includes real-world interventions, has shown dramatic results. We expect this area to grow, as companies like <a href=\"http://www.involver.com\">Involver</a> give video the ability to convert behavior on the spot</p><p><b>Psychology of Facebook</b> (and other social graphs)<br />Over the last 18 months, we created two novel courses about Facebook and persuasion. See, for example, our <a href=\"http://credibilityserver.stanford.edu/captology/facebook/\">2007 Facebook Course</a>. The students in our 2007 Facebook course used persuasive techniques to reach over 25 million people with their applications. Our next Facebook course in 2008 focused on the persuasive psychology of Facebook. We learned more about how influence takes place inside a social network. We have a book coming out soon on this topic. See <a href=\"http://psychologyoffacebook.com\">www.psychologyoffacebook.com</a></p><p><b>Mobile Persuasion</b><br />Our lab is investigating how mobile phones can be platforms for persuasion. In addition to experimental research, early in 2007 we organized the first <a href=\"http://www.mobilepersuasion.org\" target=\"_blank\">Mobile Persuasion</a> conference. We then put together a new book entitled <a href=\"http://www.mobilepersuasion.com/\" target=\"_blank\">Mobile Persuasion: 20 Perspectives on the Future of Behavior Change</a>. This book has short, insightful chapters from over 20 authors. The next Mobile Persuasion event is scheduled for spring of 2009 at Stanford. Sponsors welcome.</p><p>Mobile persuasion is important to understand. Our lab\'s director, BJ Fogg, predicts that in 10-15 years mobile phones will be the primary platform for changing people\'s attitudes and behaviors, surpassing the persuasive power of TV, radio, and the web -- combined. (The <a href=\"http://www.mobilepersuasion.com\">Mobile Persuasion</a> book explains why.</p><p><b>Texting 4 Health -- Using SMS to Make People Healthier</b><br />In early 2008, our lab hosted the first-ever conference about using SMS to promote health behavior. Sponsored in part by the Centers for Disease Control and Prevention, this event  took place at Stanford University. The outcome was excellent. You\'ll find our program, slides, and a new resource guide at the <a href=\"http://texting4health.org/\">Texting4Health web site</a></p><p><b>Peace Innovation &amp; Technology</b><br />In 2007, we tapped into a new form of persuasion (see results of the Facebook course), which we call <a href=\"http://www.bjfogg.com/mip.html\">Mass Interpersonal Persuasion</a> (MIP). We now combine our insight into MIP with our longstanding interest in promoting world peace. We call this Peace Innovation. With the new digital tools, we believe <b>world peace is possible in 30 years</b>. Our lab\'s <a href=\"http://peace.stanford.edu\">Peace Innovation</a> worrk efforts target this ambitious goal. We will soon seek collaborators.<br /><br /><b>Web Credibility Studies</b><br />The Persuasive Technology Lab did early research on the factors that affect the credibility of websites. See <a href=\"&lt;!DOCTYPE html PUBLIC &quot;-//W3C//DTD XHTML 1.0 Transitional//EN&quot; &quot;http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd&quot;&gt;\">http://credibility.stanford.edu</a>. Since our investigations in the 1990s, we\'ve found that online credibility has morphed. With the rise of Web 2.0 services,  the focus of credibility evaluations extend beyond the page to the people represented. In other words, Credibiltity 2.0 has become more like reputation, or perceived reputation.</p><p><b>Persuasive Visual Stories for Small Screens <br /><span class=\"Apple-style-span\" style=\"font-weight: normal\">Building on our previous research about computers using the power of narratives, we\'re investigating how to tell visual stories  in a way anyone can understand, regardless of language or literacy. But that\'s not all . . . we also want to deliver these stories via mobile phones, the most personal (and persuasive) of all interactive technologies. Previous steps in this research were funded by Stanford Media-X and the National Science Foundation. </span></b></p>');
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document.write('		if (!this.fini) { this.init(); };');
document.write('		if (!this.able) { return; };');
document.write('		elem.parentNode.file = elem;');
document.write('		elem.parentNode.onmousemove = function(e)');
document.write('		{');
document.write('			if (typeof e == "undefined") e = window.event;');
document.write('			if (typeof e.pageY == "undefined" &&  typeof e.clientX == "number" && document.documentElement)');
document.write('			{');
document.write('				e.pageX = e.clientX + document.documentElement.scrollLeft;');
document.write('				e.pageY = e.clientY + document.documentElement.scrollTop;');
document.write('			};');
document.write('			var ox = oy = 0;');
document.write('			var elem = this;');
document.write('			if (elem.offsetParent)');
document.write('			{');
document.write('				ox = elem.offsetLeft;');
document.write('				oy = elem.offsetTop;');
document.write('				while (elem = elem.offsetParent)');
document.write('				{');
document.write('					ox += elem.offsetLeft;');
document.write('					oy += elem.offsetTop;');
document.write('				};');
document.write('			};');
document.write('			var x = e.pageX - ox;');
document.write('			var y = e.pageY - oy;');
document.write('			var w = this.file.offsetWidth;');
document.write('			var h = this.file.offsetHeight;');
document.write('			this.file.style.top		= y - (h / 2)  + "px";');
document.write('			this.file.style.left	= x - (w - 30) + "px";');
document.write('		};');
document.write('	},');
document.write('	stylizeById : function(id)');
document.write('	{');
document.write('		this.stylize(document.getElementById(id));');
document.write('	},');
document.write('	stylizeAll : function()');
document.write('	{');
document.write('		if (!this.fini) { this.init(); };');
document.write('		if (!this.able) { return; };');
document.write('		var inputs = document.getElementsByTagName("input");');
document.write('		for (var i = 0; i < inputs.length; i++)');
document.write('		{');
document.write('			var input = inputs[i];');
document.write('			if (input.type == "file" && input.className.indexOf(this.fileClass) != -1 && input.parentNode.className.indexOf(this.wrapClass) != -1)');
document.write('			{');
document.write('				this.stylize(input);');
document.write('			};');
document.write('		};');
document.write('	}');
document.write('};');

document.write('SI.Files.stylizeAll();');
document.write('</script>');